A lasting legacy and the name behind the organization.
The Wally Kelly Foundation is a 501(c)(3) nonprofit organization founded in honor of the late Wally Christopher Kelly. For decades, Wally was a dedicated supporter of numerous local and national organizations. Through an unwavering passion for sports, inspiring the youth, and serving the community, Wally was able to leave a largely impactful footprint on this world.
It is with great honor that we get to carry on his great legacy through the establishment of our foundation.
In Loving Memory…
Beloved Father. Husband. Brother. Son. Friend. Leader.
August 4, 1956 - July 11, 2019
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Wally was born to parents Crissy and Wally Kelly Sr. in the quaint town of Pocatello, Idaho. While being raised alongside his three siblings - Jennifer, Michael, and Diane - his love for sports began.
After becoming a 3-year letterman, with two state championships out of high school, he earned a scholarship to play at Idaho State University. Life quickly shifted as Wally joined forces with colleagues to establish the media empire, formally known as Viacom. In January 2006, Viacom would be publicly traded and renamed a CBS Corporation, CBS Outdoor, with Wally holding the position as CEO.
Through years of committed work, Wally would prove himself to be one of the nation's greatest influences in media. He was a three-term chairman and Geopath (Traffic Audit Bureau), as well as a Hall of Fame Inductee of the Outdoor Advertising Association of American (OAAA), receiving the Myles Standish Award in 2007 - the highest recognition award within the industry.
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Wally's love of sports was a constant in his business career, as he served as a Director on the Boards of the College Football Hall of Fame, the Fiesta Bowl, and Arizona State University. Wally also generously supported the Idaho State University football program and the Kelly Family Fifth Year Scholarship Program.
He endowed football scholarships honoring his late brother, Michael, and father, Wally, which awarded him the President's Medallion of Recognition. In honor of his late brother, Michael, he brilliantly created a golf tournament, the Mike Kelly Memorial, with the sole purpose of donating their proceeds to support football programs within their local community.
In 2004, Wally was awarded the honor of the Distinguished Arizonan Award. He was a 'LifeBird', serving the Phoenix Thunderbirds and created a perpetual day of recognition, honoring the Special Olympic Athletes during the Waste Management events.
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Wally held many titles, but one that he was most proud of was "family man". He and his wife, Amy, built a beautiful life together for 17 years. He coached his sons, Beau and Parker, from little league to high school and was a strong supporter of his daughter, Ashley's, equestrian career. He loved catching games with his brother-in-law Bill, or taking any chance he could get to pull a prank on his sister, Jennifer. He had a special bond with his niece and nephew, Michael and Cheltzie, and a warm relationship with his father-in-law, Will. He was a friend to many and giving to all.
Wally was impactful - living fiercely and unapologetically. And just as he lived, he gave. He taught all those around him that giving didn't have to be tied to conditions. There didn't have to be a significant meaning behind it, or an exchange attached to it. It was just simply the right thing to do. We miss Wally more than words could give justice to, but his legacy will live on through us all.